Dreamy Art Direction for Spring at LTFF
After the dreary months of winter, this year more than others, the community surrounding Mother Road Market, Kitchen 66, and Lobeck Taylor Family Foundation was looking forward to spring! Inspired by the sunny days to come, I chose to give the new season a warm welcome with the art direction supporting our creative outputs for the months of February through May, dubbing the series, Spring Dream.
Our goal with this activation was to have fun and bring a smile to peoples’ faces (even if it was covered by a mask)! Partnering with some of Tulsa’s strongest creatives, we produced a series of content including photography, videography, and digital design, that met our Spring Dream theme. With a fresh and funky color palette, high energy stop-motion graphics, enticing food imagery, and beautiful moments captured inside the market and kitchen, we welcomed the community back into our spaces.
To see a complete portfolio representing the Spring Dream art direction, visit our project on Behance!
Interested in working with the creatives that made this activation possible? Check out their work:
Art Director: Breckyn Hudelson
Brand Director: Claire Lemaster
Food and Headshot Photographer:Valerie Wei-Haas
Campus & influencer Photographer: Kirsten Rilee Photography
Stop Motion Videographer: Marshall Baker
Graphic Artist: Aly Zetah
Digital Design Intern: Kaden Killam
“New and Novel” LTO | MKT Window Muralist: Denise Smallwood
Black-Owned Businesses & Female Entrepreneurs and artists window muralist for LTO | MKT: Alexander Tamahn
Black-Owned Businesses & Female Entrepreneurs and Artists Photographer: Chris Creese
Frankie Zombie Art and Apparel activation: Frankie Zombie
Next, as we look forward to summer and fall, I am inspired by the entrepreneurial spirit, the relentless makers, the unstoppable creatives, and the mission of LTFF (lowering barriers associated with big ideas) that makes our foundation possible. Dropping all the extras, focusing on a simple color scheme, and capturing the private moments that make us who we are, the next art direction activation will shed light on the many people who make up our entrepreneurial community and the engine that makes it possible: Lobeck Taylor Family Foundation.