Hilo De Amor Opens at Mother Road Market
Media Contacts:
Cheena Pazzo: 918.625.1937 // cheena@one80.us
Sarah Lorenzen: 918.261.9006 // sarah@lobecktaylor.org
Carly Fussell: 918.845.7623 // carly@lobecktaylor.org
Tulsa, Okla. - February 16, 2022 - Hilo De Amor, a frequent pop-up at the Vault at Mother Road Market and popular mainstay at more than 40 boutiques across the United States, will join the Tulsa food hall as the newest permanent retailer on February 18, 2022.
Hilo De Amor will feature their ever-popular recycled totes, as well as other Oaxacan handmade goods such as pottery, decorations, jewelry and more.
Owner Esther Wright, originally from Oaxaca, Mexico, is looking forward to having her first permanent brick-and-mortar store to bring Oaxacan culture and traditions to Tulsa. Hilo de Amor, which means "Thread of Love", started out as a small partnership with a local ministry in Oaxaca. Now the products are carried throughout the U.S., linking the hardworking and talented artisans of Oaxaca to buyers in the United States.
“I proudly work with groups of creative artisans to offer the world’s most fantastic textile art,” said Wright. “When you purchase items from our store, you are actively transforming lives by putting money directly into the hands of an original craftsperson. You are empowering Oaxacan families, and bringing long-term solutions to an impoverished region.”
Hilo De Amor is dedicated to supporting artisans in Oaxaca and the Tulsa community. The company donates 15 percent of proceeds from recycled totes twice a year to San Miguel Middle School in Kendall Whittier, regularly supports the Hispanic American Foundation and this year, will launch a $1,000 annual scholarship to a local young person in need.
“Hilo De Amor has been a popular and successful pop-up at Mother Road Market since 2019. We are grateful to have merchants like Esther who value community, creativity and authenticity, and we are proud to support artisan Oaxacan makers right here in Tulsa!” says Elizabeth Frame Ellison, President and CEO of Mother Road Market and the Lobeck Taylor Family Foundation.
Hilo De Amor will continue its mission of connecting people from other countries and traditions to Tulsa with this retail spot. The new location at Mother Road Market will be open Tuesday - Sunday from 11 a.m. to 7 p.m. For all the latest on new products, specials and more, follow Hilo De Amor on Facebook at @Hilo De Amor-Thread of Love and on Instagram at @oaxacawonders.
ABOUT HILO DE AMOR: The Mexican state of Oaxaca is renowned for its artisans, and each one has a different story to tell. Not only do artisans put their hearts and soul into their work, but each finished product is engraved with a piece of their culture just waiting to be shared with others. These items resonate with the culture and individualism of the artisan and their families who have inherited the skills and been taught the traditions that have been used for many generations before. Hilo De Amor promotes Oaxacan culture and traditions to people all over the world through our original handmade products. We value creativity, quality, sustainability and innovation. www.hilodeamor.com
ABOUT MOTHER ROAD MARKET: Mother Road Market, a nonprofit development of the Lobeck Taylor Family Foundation, is housed on historic Route 66 in the 1939 Scrivner-Stevens Grocery building. Mother Road Market is a vibrant community space, allowing Tulsans and tourists alike to eat, sip, shop and enjoy over 20 different business concepts, all across one campus. From hot chicken to street tacos, Brazilian cuisine to artisanal ice cream, supporting local food concepts is central to the mission. Customers are also able to browse specialty gift items in our retail store spaces and enjoy local brews and cocktails at The WEL Bar. Kitchen 66, Tulsa’s kickstart kitchen and program of Lobeck Taylor Family Foundation, is housed at Mother Road Market and also operates the Kitchen 66 Takeover Cafe, Landmark Food Truck and General Store. Mother Road Market features a demonstration kitchen for cooking classes, indoor and outdoor seating areas with views of downtown Tulsa, nine holes of Mother Road Mini Golf and rentable event spaces. Entrepreneurs have the opportunity to use the 320 square foot small shop model to pilot test their latest concepts without the burdensome financial investment of opening a full-scale restaurant or retail space. For more information about Mother Road Market, visit www.motherroadmarket.com.
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