Summer Love Art Direction for LTFF
A new season brought a new art installation, budding entrepreneurs and more ways to do good with Lobeck Taylor Family Foundation. Looking for a contrast against Spring Dream, I created the summer color palette and art direction inspiration with retro rainbows and nostalgic summer moments in mind.
Partnering with some of Oklahoma’s best creatives, we produced a series of content including photography, videography, and digital design, that met our summer theme. With a familiar and fun rainbow color palette, mesmerizing cinemagraphs, so-good-you-could-eat-it food photography, we captured candid moment of the community that makes Mother Road Market and basked in the love of summer.
The rainbow art installation was designed by our stellar Spring 2021 Digital Design Intern, Kaden Killam. Elopement photography was taken by Jordan Taylor, and photos featuring our youth apparel were captured by Valerie Wei-Hass.
The Pride t-shirt, designed by DOODLE by Meg, celebrates “Love is Love” on Route 66, with 50% of sales proceeds going to the Dennis R Neill Equality Center and Oklahomans for Equality.
To see a complete portfolio representing the Summer Love art direction, visit our project on Behance!
Want to work with the creatives that made the Summer Art Direction possible?
Art Director: Breckyn Hudelson
Brand Director: Claire Lemaster
Food, Campus, and Apparel Photographer: Valeri Wei-Hass
Videographer: Marshall Baker
Graphic Artist: Aly Zetah
Apparel Designer: Meghan Wallace
Digital Design Intern: Kaden Killam
Community Engagement Coordinator: Carly Fussell
Wedding Photographer: Jordan Taylor
